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Jul 29, 2021

How to create a dental website that generates leads

How to create a dental website that generates leads

How to create a dental website is a must-know question for every dental practitioner in the techno era. It is a long-gone day that having a dental website was a bonus, now it is rather a requirement if not the fuel for revenue generation. 

A professional website is the business card of your services helping to introduce you to visitors and build instant credibility. 

How to create a dental website for a better first impression?

A trick to understand how to create a dental website is to have a patient in mind design. How? Think about your website discovery experience. What kind of information do you usually look for? What sections of the website do you visit frequently? Your website design should help visitors to easily find what they are looking for. The same as other businesses, design and optimization of dental appointment website is important to attract and convert visitors into patients. 

Build a thorough website map 

 how to create a dental website thorough map

The excellent first impression starts from intuitive website design. As a dentist, you have a lot of information to put on your website. You need to make it easy for potential customers and existing patients to easily reach that information. How? The site should answer all questions visitors may or may not ask about reaching you, your services, staff. 

It includes a clear contact page with operating hours, locations, medium of touch for further contact. Embed your office map to the website for easier reach and less communication. Mention the list of services you offer like orthodontics, cosmetic dentistry, implants, dental cleanings. Make sure to lighten up the availability of insurance campaigns. 

Have a descriptive home page answering how you deliver services, what makes you different, why visit your office. Highlight your personnel including biographies, pictures, quality certificates of staff and your clinique. This is especially important to build trust and lasting relations. 

And, in the end, develop a noticeable navigation bar and footer page to easily browse them. 

Make it mobile-friendly 

Every year the number of mobile device users accessing the internet is increasing. One of the biggest tips for dental website developers is to design a responsive website that automatically adjusts the layout and design for every device category. A mobile responsive design ensures:

  • Fast page loads with compressed images 
  • Easy to navigate- all links, buttons are clickable
  • Optimized for screen sizes including - switching between portrait and landscape modes does not ruin the text readability 

Also, Google prioritizes mobile-optimized websites for a higher ranking on search results. It creates an opportunity for dentists to appear on the front pages and organically attract more site visitors. 

Put testimonials

One of the great tips for a dental website is to add testimonials. Show why you are the best in the market with evidence. Client reviews have the power to influence the clients’ decisions and encourage them to take further steps towards your door. 

Ask your clients for feedback right after each appointment or email them for a vivid explanation. This instant method gives you chance to change the things that clients seek for improvement.  Another way to collect client reviews is to gather them from online sources like Google, Facebook and integrate them into the website. To avoid any skepticism put the logo of the site where the reviews come from. You can either put them somewhere on the home page or have a separate page for more visibility. 

Encourage visitors to take an action

 how to create a dental website call to action

On-site cues are one of the tips for a dental website that guides users to find more information. No matter where your visitors are leading, or how thorough is your website content you should guide them on what to do next. Use visual and verbal cues like arrows or buttons to capture the attention of visitors. Actively encourage them to take action. The forms you can call to action:

  • Buttons - you need to put several buttons on various pages of every page. For example, Read more, See details buttons to give more information or direct to specific pages or “Book appointment” to direct sales.

Pro tip. Be careful in picking the colors, text, and placements of your buttons. 

  • Forms - are crucial for filling your sales pipeline. You can create forms for newsletters signups, new special offers, conferences, contacting. 
  • Button for phone calls - they are also effective to give detailed information about your services. It also gives a chance to impress first-time visitors with your customer service. 

Turn it into dental appointment website 

Speaking of online bookings, upgrading your site to a dental appointment website will help prospects to directly schedule an appointment without dialing a call or leaving a message. It makes an easier booking experience for customers accessing their own time. Online booking offers a range of benefits for your dentistry and clients including reduced no-shows and overbookings, increased ROI, time-saving, fast payments, information management. 

Developing a dental appointment website will build up your website visibility and strengthen your button line. If your website is built with WordPress, you can easily achieve it by booking plugins. Booknetic is an appointment booking plugin for automating appointment scheduling. The broad feature set and comprehensive customization options allow to create and run the booking process at your own will. You can check Demo for a detailed overview of the plugin. 

5 lead generations tips for dental appointment websites

Now that you learned the code-level part of how to create a dental website question you need to embrace that knowledge with working marketing strategies. Our actionable tips for a dental website will help you to deliver reliable dentist profiles in customers’ eyes and generate more leads.  

1. SEO optimization

What is the first thing you do when you feel pain in your body? Google it. Whether you look for the reason or medium, you head to search for getting over it. People mostly filter their search to find the available offices near them. If you want to show up in search results you need to optimize your site for local SEO. General SEO tips for a dental website extensive keywords analysis. Keywords are the vessels of your content strategy which will be covered in the next sections. Through market research, you need to target hyper-specific keywords that will bring online traffic. You can go far by segmenting keywords for each page and URLs. 

First, it will help visitors to find your website through organic search, and second, patients in your locale will easily reach your business. Leverage Google My Business to push up your online availability by list down the up-to-date address, contacts, working hours. 

2. Create stunning content strategy  

When it comes to lead generation, content stays on top of your sales funnel. It is the route to channel users into the website. Lead-generating website content is far beyond the home page descriptions. If you want to drive more traffic, you need to start a blog page, write informative articles for dental care. Regularly create compelling and engaging content to educate patients. For starting, do a Google search to see what are the most searched dentistry topics and cover them on your blogs. 

To create a content marketing strategy that sells your content has to stand above the crowd. Do not limit your blogs to informative articles, create organic content with your own dataset. As a professional, you always receive cliche questions can teeth move after braces. Use your real practices as an example in blogs and reveal your answers and solutions in them. If you can do, put your client’s photo or videos to show the patents’ healing process. 

 tips for a dental website share your practice

Run industry research like most approached dental services last year, why there is an increase in demand for fillers among the younger generation, the impact of nutrition on dental health. People rely on their health in your hands. These will increase your authority among readers and build you as a reliable specialist.

Some useful tips here:

  • Use short sentences
  • Avoid complex terminology that God knows the meaning 
  • Do not overwhelm readers with too much negativity

3. Utilize social media

There is a rising global trend of social media usage among dental services. Social media gives you:

  • Higher visibility 
  • Personalized connections
  • Enhanced randing 

In other business types, there is a so-called “target audience” term. Since each individual needs dental health treatments it will not be difficult to reach your target audience. You can use Facebook, Instagram, Twitter, YouTube to share content and also promote your business.

You can also share Q&A stories, or host live videos to address followers’ questions. Giveaways or contests are good examples of lead generation techniques for social media. 

4. Optimize conversion rate optimization for a dental appointment website

To convert website browsers into patients you need their email addresses. Remember signup forms? Good. Because now you need to use those email addresses in your lead generation. 

Hold online or offline meetings to gather prospects. It is a great initiate to shed light on your business at the beginning, excite customers with trending topics. 

You can use email marketing to nurture relations. Consider sending monthly newspapers featuring your articles, research, seasonal sales offers, or any update on your operations.

5. Test 

The best way of investigating your lead generation strategies is by testing them in practice. You can test multiple elements of your lead generation. Can be the placement of buttons, or design elements in your websites, titles of email templates, website blogs. Click-through rates will help you to prove or disprove your hypothesis. 

To test your variables systematically analyzing your performance and compare it to previous practices. 

To sum up

It is fitting to say that your how to create a dental website implementation does not with generating leads. Instead, it needs proper management for smooth operations and maintaining lasting relations with customers. Optimization tips for a dental appointment website are as crucial as the qualifying of your staff, purchase of better equipment, or launch of new services. Now it is time to put your practices and learnings into action.

Roll your gowns’ sleeves up and start out. 

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