Also referred to as a massage booking system, a massage appointment booking system helps massage and spa therapists, spa owners, or physicians to organize their booking management, customer relations in a single platform. While manual appointment booking systems require human interactions and take more time, automated solutions run smoothly with minimal human intervention.
In this post, we will cover the essence of the massage appointment scheduling system, how it can help spa and massage websites to convert more.
So, why do you need an online massage appointment scheduling?
1. Saves time
One of the primary advantages of online massage appointment scheduling is to reduce the physical obstacles required for booking appointments. It comprises employee interactions, double-checks phone calls, handling no-shows, and many more. Automated bookings enable clients to schedule bookings on their own through the website, leaving front-officers and therapists extra time for more precious tasks.
2. Enhances bookings
With the traditional booking practices, clients should wait for business hours to book an appointment. What if clients decide about their next massage appointments outside of your business hours? Probably, some of them will forget about their fancy desire overnight.
Massage appointment booking system provides a streamlined process that is available for bookings all the time. This helps clients to book their favorite services in their own time leading to increased bookings at the end of the day.
3. Measurable marketing
It takes so much time to evaluate your marketing efforts against real revenues. While a premier massage appointment scheduling system comes with pre-built marketing tools that allow to carry out marketing strategies. With discounts and other promotional offers like “bring with you”, you can warm up your service offers leading to more conversions.
The best part is that you can immediately measure the effectiveness of these campaigns as all of them are aligned in a single system.
4. Clear results
The online massage appointment scheduling system also has an analytics section that provides business insights into your massage salon management. You can review your major revenue streams, booking channels, revenues per service,
By viewing the clients’ booking history and data, the given reports aim to understand the customer mannerism towards massage and bodywork services and provide personalized service later on. All of these help to clearly plan your marketing, staff, operational workflow achieving the level of confidence in your business decisions.
What do you need in a massage appointment booking system?
1. 24 \ 7 booking system
As we implied earlier, the availability of self-booking is a vital element of a massage appointment booking system. Migrating your paper-based appointment scheduling system to followable processes will help to reap the benefits of online systems.
Through the shared calendar clients can pick the available time slots, check their appointments without human interaction. Additionally, by pinning your booking page to websites or social media profiles, or email signatures, you can help clients easily discover your booking forms and fill them by themselves.
The convenience of a self-managed system provides a great user experience that later helps to find positive customer relations.
2. Control of management
While online appointment scheduling provides convenience for clients, it should also deal you with full control over appointments. To make the massage appointment booking system work in your favor you decide which services to be booked online, set time frames for each of them, and add padding time in between appointments.
This way you help employees to manage their work and off-work times while gaining control over their engagement level. Furthermore, the system should authorize you whether to automatically accept all bookings or manually approve \ decline them.
Other aspects of control are tied to business finances. The massage appointment scheduling system has a built-in reporting dashboard that shows the state of earnings in a given period of time based on the service categories or locations.
3. Online payment terms
Online payments are a prerequisite for the automated massage appointment scheduling system. The integration of online payment gateways helps to create seamless transactions. Clients would also like to finish off all off-service procedures before getting needed bodywork. You can request a prepayment fee at the end of the booking process to confirm the status of appointments.
Card capture is also a part of no-show protection policies which require clients to save a payment card you can charge in the case of cancellations or no-shows. Taking full payments or deposits before the appointments will reduce no-shows and cancellations to a great extent.
4. Secured bookings with notifications
Another proven way to reduce no-shows and cancellations is automated notifications. By sending confirmation texts and reminders, you can professionally manage your appointments and increase bookable hours.
Instant notifications can be activated when an appointment is just scheduled; when it is approved by the massage therapists; when payment is confirmed by bank account. While reminders are follow-up messages that are used to increase client engagement and keep them in the appointment loop.
The reminder messages can be also used as part of marketing initiatives. You can activate them for promoting new campaigns or when previous clients haven’t booked any service once in a while. SMS or email messages can encourage them to rebook appointments.
5. Customer management
Online massage appointment scheduling lets you create a customer base with the data given through appointment scheduling. Once a client books an appointment their information is automatically saved in the system. You can filter them by locations, applied services, visit frequency and provide a more personalized experience.
The collected information can be further used for targeting social media, lead generation strategies, or discount campaigns. The more customers engage with your services the more insights you get into their data.
6. Reward loyal clients
Loyal clients are the backbone of a successful massage salon. A best-in-class massage appointment booking system allows to streamline reward programs as part of spa salon advertising strategies.
Gift cards or discounts will help to maximize the client experience and initiate them to come back. The created gift card corresponds to a certain amount, once a client uses the offers, the equivalent amount will be cut out of the balance card.
The important requirement here is that the system lets you run multiple types of loyalty programs like discounts valid for certain locations, services, or therapists.
Massage appointment booking solutions with Booknetic
While the criteria for online massage appointment scheduling are clear it is still hard to find the one that pays the bill. For WordPress users, things get easier due to appointment booking plugins. Serving businesses from various niches, Booknetic provides high-end solutions to automate massage salon bookings. Users can log into the system through their Facebook, Google accounts or creates a new account.
Using the customizable booking widget, you can design the booking panel according to your branding, adjust the order of the steps, and place it anywhere on your WordPress site. Integration with popular payment gateways offers additional flexibility for clients in the payment process.
By enabling the recurring appointments you can streamline a series of appointments beforehand and determine their payment options. Aside from these, you can use gift cards and bring people with your features for promotional offers.
By providing reporting and analytics, Booknetic packs up the essential features of an online massage appointment scheduling. Graphic illustrations show the number of scheduled appointments and the number of earnings per service, location, and employee. You can compare therapists and locations to get a clear insight into the sources of the generated outcome. You can try the Demo version to uncover other useful features.
Your search for the best massage appointment booking system would be a lot easier if you separate your must-have and nice-to-have features and use that as your guideline. Once you narrowed down your lists look for the apps that have demo or trial periods. Make sure to involve your employees to get to know the solutions before making the last decision.
Our last advice is not to solely lean on the price-advantage point. Because most of the time, booking service providers have hidden charges that appear after using the software or have functional handicaps that cause time costs.