The biggest shopping event is on the corner. Black Friday is no longer just a retail event. After the rise of Cyber Monday, online businesses got immense opportunities to scale their sales during the discount season. In this blog, we will discuss every bit of sales opportunities that you can make on Black Friday and Cyber Monday for SaaS businesses.
What is Black Friday?
Black Friday is the biggest shopping event at United States. It is on the last weekend of November after Thanksgiving day. Cyber Monday is the continuation of Black Friday for online sales. Cyber Monday started from 2005 and was quickly embraced by both SaaS and software businesses.
When is Black Friday?
The length, start, and end dates of Black Friday and Cyber Monday are not the same across the years. In 2023, Black Friday will be on November 24th. You will be able to find exclusive SaaS deals on November 27th, which is the Cyber Monday this year.
How to prepare for Black Friday and Cyber Monday for SaaS?
Although there is still some time to launch Black Friday, there is so much to do to make the most out of Black Friday & Cyber Monday for SaaS businesses. Our advice is to start early to craft Cyber Monday for SaaS businesses.
Especially after the exponential surge of Black Friday and Cyber Monday deals after the pandemic, everyone is playing big during the period. So you need a good strategy to start. Here is how:
1. Research
First things first. Conduct good research on discount campaign management in SaaS companies. The internet is flooded with articles and case studies of Black Friday sales. There are online businesses, software companies, SaaS businesses, and various SaaS products in your industry, and the list goes on if you dive deep into buyer persona demographics.
Narrow down your search for your specific niche. Some industries lack necessary marketing resources or sales literature on the web.
To navigate this, search for thought leaders in your domain and contact them. Ask them for their opinion and try to learn more about maximizing Cyber Monday discounts for SaaS.
2. Analyze your previous Black Friday sales
Well, this one applies to businesses that are in the market for some years and ran Black Friday sales. Sure, you analyzed your previous Black Friday sales post-factum. Take a look at your reports and refresh your takeaways for new Black Friday sales for SaaS in 2023.
There is always a big sales surge during in the Black Friday and Cyber Monday periods. Going through sales figures will not provide necessary details. You have to dive more into the details.
Compare the YoY (year over year) sales records of your product. Add the monetary value of your new features and brand reputation to the calculation.
Pay attention to the things that you missed in previous years. Think about and can be turned into money. This is the core idea behind Cyber Monday marketing optimization in SaaS industry.
All your branding and awareness campaigns should have to build a more substantial and credible brand in the eyes of prospective customers.
3. Create a marketing plan
Now it is time to turn your initial research & analysis into an actionable plan. Without a dedicated campaign plan, it will be hard to execute and track. Black Friday and Cyber Monday are the most significant sales events you can get momentum. You can’t simply sacrifice this opportunity for a better discount season during a year.
So, jot down all the Black Friday marketing ideas that you have in mind. Later you will have time to remove ones that are not applicable to your product (at least in 2023).
Make a list of marketing channels that you will take up. Components of discount marketing campaign:
Unique value promotions (Your mission statement)
Messaging
Timing
Supporting channels (where you will need extra support like customer support)
Pricing
Budget
Which brings us to the next vital point…
4. Prepare a marketing budget
Discounts are cool to acquire more customers. But they can be painful as well. Cautiously set a budget for your marketing campaigns.
Black Friday for SaaS companies can involve different forms of paid advertising like PPC campaigns, email marketing, social media ads, direct listing ads, PR listings, influencer partnerships, and some other forms as well.
Once you decide on what types of campaigns you will run, you can set a relative budget for them. This can be vice versa.
For businesses in a tight budget, look at previous data on the effectiveness of marketing channels and put 80% of your budget into these domains. The remaining 20% should be dedicated to marketing experimentations.
5. Segment customers
Most probably, you have different groups of customer segments that your product appeals to. The best way to segment customers on Black Friday and Cyber Monday for SaaS companies is to group them based on their customer journey. Your average customer segmentation can be like this:
Existing customers
New customers
Customers who churned recently (last 60 days)
Customers who churned long ago (more than 60 days ago)
Customers who tried the product but never purchased
Leads who were interested but gave up for some reason
Marketing campaigns for these groups must also be designed and optimized for each customer segment. These incldue marketing emails, target ads, landing pages, or individual sales approaches.
The last 2 customer segments are super vital steps for newly launched startups who still have not made a substantial user list or have not reached predictable MRR.
You probably have a dataset of registered users. If you have a CRM system that is even better. Black Friday is the perfect time to reconnect with those customers with hot deals. Because you are already familiar with their needs, concerns, and price expectations. Tailoring your offer specifically to that group increases your chances of a high conversion rate.
6. Craft your offer
Your value proposition or Unique Selling Point (USP) is a near-static premise that your product advocates for a long time. Yet, you can play with your messaging across channels and communicate its value proposition with time series analysis.
Now that you have a different set of customer groups to talk to, you can craft your messaging and offers based on their specific needs and customer journeys.
You may not have that strong data to deeply segment your customers but for sure. But don’t worry, you can always differentiate, test and tweak your offers for existing customers and prospective customers.
Remember your user requests? Now, it is the time to call back those lost prospects or retain users with hot discount offers.
Cyber Monday deals are mainly developed for acquiring new customers. Yet, you need to remember your existing customers and have special offers for them. Black Friday can be the perfect time for customer loyalty with special offers.
Some of the Black Friday and Cyber Monday SaaS ideas are:
Offers discounts for upgrading to a new plan. Depending on the level of the customer journey, you can also offer some add-ons which still keep users at the same subscription plan.
Introduce new features at discounted prices. Exclusive offers to existing customers can be a good reward for loyalty.
Offer discounts to keep customers on board. Upgrading or extra new features may not appeal to all customers. For new customers, you can offer Black Friday discounts on recurring payments. Moving monthly subscribed customers to annual subscription packages can be win-win for both sides. This can also help to reduce the churn rate in the subsequent period.
7. Simplify the checkout process
The competition on Black Friday and Cyber Monday days is cutthroat. You need a solid Black Friday strategy and you can’t lose a prospect for a technical error or other inconvenience. Your potential customers can find a better product, a better offer in the blink of an eye.
Calculate every predictable event that can happen during the purchase and checkout process.
For a new SaaS product, every single customer has a critical role in the revenue generation of the business. Each customer will reflect back in your accounting spreadsheets, pitch deck, and financial reports.
So, it is the most important in the discount days to simplify the payment and billing process, by a large margin. Avoid endless purchase processes to minimize card abandonment.
Make sure that coupon codes and discounts are applied to the checkout process.
8. Scale your stuff
This applies to both human and technical resources. Black Friday and Cyber Monday are crazy days. Your system will be flooded with countless customer questions and technical queries.
Customer service will be the driver for acquisitions and retentions. Make sure your sales team can take care of all customer inquiries. Yet, the majority of request is expected to come through custom support through messaging.
The last thing you want to happen is to lose a customer due to missed queries. You will experience an increased amount of questions that have to be answered on time. If you appeal to a global market, make sure you have multiple customer service agents that will cover all questions from customers in different time zones.
And most importantly, make sure that your staff can professionally handle crazy questions in those crazy times.
9. Scale your tech stack
Just like your team, your tech stack has to be grounded for the big day. You will receive a comparably high volume of traffic, sign-ups, and new events in your app. Make sure that increased volume doesn’t cause any outages.
Black Friday is simply not the day to experience technical errors in front of hundreds of new customers. Increase your server and database capacity before you receive technical error reports.
Don’t mess up the months of hard work due to a missed detail.
How to promote Black Friday and Cyber Monday SaaS offers?
Launch email marketing
Email marketing is a prerequisite for Black Friday and Cyber Monday SaaS campaigns. You have to be super detail-oriented. Keep an eye on the email subject, headlines, and the right audience to boost the email open rates during this period.
What we mean by the right audience is the segmented customers we discussed above. When you craft your offer and messaging for each segment based on their customer journey, you must accompany that customization throughout your messaging.
Once the email is opened, it has to be compelling enough to move the reader to your landing page. Catchy sentences and clear CTAs, together with the relevant design, power up the context of email copy.
Definitely mention deadlines, put a countdown to visually tell the urgency of the deal to the email audience.
It is better to send a series of emails during the discount season such as teaser emails about what will be on sale during Black Friday, the main email with all the nitty-gritty details, and follow-up emails to shake up the last hesitated customers there.
Increase social engagement
For many SaaS businesses, social media is the easiest way to spread the word. This is also when users are hyper-interested in checking the social media of brands to make the best Black Friday deals .
About promoting your Black Friday deals, we advise you to start posting Black Friday-related content earlier. You can look for Black Friday content ideas to create awareness about your campaigns.
This is a tricky one. You can spread awareness about your products. But informing interested users about the deals and every detail beforehand can adversely impact your pre-discount sales. You can encourage your audience to keep tuned to your social media pages and website. Creating Black Friday social media campaigns can help you stay on your calendar and strategically manage discount periods.
The popularity of social media platforms changes from industry to industry. Ensure you focus on the right platforms where your audience looks for Black Friday and Cyber Monday SaaS deals. Online communities can be more helpful to create awareness in less time compared to your business pages.
You can also partner with an influencer in your niche to promote your Black Friday SaaS offers. When Black Friday offers are live, then make sure you include all the details about your offer. The most important things to consider in your BFCM social media post are:
Mention the percentage off being offered. If it is for acquiring new customers, you certainly have a fixed discount to offer. Mention the offer and pre-discount prices to make your audience compare the prices.
Relevant visuals. Decorate your visuals with relevant themes to grab the attention. As your copy, mention the percentage off in your design for more attention.
Mention the deadline. As we said, there is no certain duration of Black Friday. Make sure you clearly mention the start and end date of deals to help users.
Include keywords. This is vital to maximizing your BFCM social media posts. Include holiday-related, brand-related, and product-related keywords in your copy to make it get more impressions.
Specific landing pages
Your home page or solutions page is simply for all to introduce your service and showcase your results. Landing pages are built with one single purpose in mind. Sales. Every part of sales landing pages aims to convert the audience.
Landing pages are hyper-focused on the main offer with minimal distractions. Sales landing pages have to be filled with visible call-to-actions directing the visitors to make the purchase decision.
Those landing pages are then powered up with social media ads or Google Ads to make them visible to only interested users. Compared to general web pages, landing pages are more precise to measure and analyze.
Run PPC ads
Pay-per-click ads are digital advertising where the advertiser pays each time the ad is clicked. Compared to organic promotion, you basically buy every action (every click). Based on your priority, you can set PPC ads on different platforms. Google Ads and Facebook Ads are forms of PPC campaigns you can try in BFCM.
You can display a set of ads for different stages of customers. You can refer to your customer segmentation and present offers via PPC ads. In the later rounds of Black Friday, you can switch to retargeting ads to bring back interested visitors.
Same to social media posts, keywords are crucial to get high conversion.
Display ads
Display ads are graphics advertising for attracting the audience to a website. It can be through banners, photos, text, videos, or audio messages on third-party websites. They can be helpful to reach out to the relevant audience.
Personal contact
This is a bougie step to power up your Black Friday and Cyber Monday SaaS offers. Both established and new SaaS businesses have a list of existing customers, leads, and prospects. Personal contacting them about customized offers can be highly converting compared to other forms of marketing.
Emailing or social media reach can be best for personal contact. In small startups, these approaches can be even better if made by owners via email. For relatively large SaaS businesses, account managers or sales reps can streamline the power of personalized messaging.
When we say personalization, it is above calling the receiver by their name. I mean c’mon, guys. As with automated email marketing, reaching out to specific segments of customers with offers specific to their needs can help to build lasting customer relationships .
Black Friday SaaS Deals
Black Friday is coming up, so we’ve covered you with a list of the best SaaS deals for 2023. Keep a close watch on these deadlines to take advantage of them before it's too late.
Business Automation Tools
Booknetic is primarily a WordPress appointment booking plugin that helps businesses of all types streamline their scheduling process. This software is ideal for law firms, consulting firms, fitness trainers, educational courses, medical institutions, and other business types in any industry.
Black Friday Deals: 50% OFF for the lifetime and %30 OFF for all add-ons
Offer Validity: From 20th November to 2nd December
Jotform is a customizable no-code form builder that lets you create forms to collect data from your customers. You can choose one of many ready-made templates and match your forms to fit your brand. Use conditional logic to create a unique experience for your users, collect payments, and track your submissions from custom spreadsheets.
Black Friday Deal: All paid annual plans are %50 discounted.
Offer Validity: From 20th November to 24th November
BoldDesk revolutionizes the help desk ticketing system with its intuitive interface and efficient features. Streamlining ticket management ensures swift resolution times and delighted customers. With robust automation and insightful analytics, it empowers teams to deliver exceptional service, making it the go-to help desk software for modern businesses.
Black Friday Deal: 50% off on all yearly plans. Coupon code: BLACKFRIDAY50
Offer Validity: From 1st November to 5th December
Consolto redefines the conferencing experience for customer meetings, merging the power of live chat, appointment scheduling, and video chat into one unified platform. Tailored exclusively for enriched customer interactions, imagine the best of Zoom, Calendly, and Intercom seamlessly. integrated into one transformative tool.
Black Friday Deal: 50% off yearly subscriptions for the 1st year.
Coupon code: BFCM2023YEAR / BFCM2023M
Offer Validity: From 15th November to 28th November
Coupler.io is a reporting automation tool that simplifies turning complex data into insightful reports. Its no-code interface makes it easy to integrate marketing, sales, and finance data into your spreadsheets, data warehouses, or BI tools. With over 700 ready-made data integrations, including 70+ dashboard templates and connections to 70+ data sources, it offers the flexibility to manage and visualize your data effectively.
Black Friday Deal: 30% OFF any pricing plan for the first payment for new users.
Coupon code: CPLBF24
Offer Validity: 01 November – 06 December 2024
Wpmet is a prominent brand that has developed iconic WordPress products, including ElementsKit, MetForm, ShopEngine, and WP Social. These versatile products help millions of WordPress users extend the functionalities of their websites.
Black Friday Deals: Indulge in a spectacular 40% Black Friday discount on all premium plugins from Wpmet. Seize the finest deal of the year!
Offer Validity: From 22th November to 5th December
Experience unparalleled control and privacy with the only self-hosted WordPress Management Dashboard that isn't SaaS. Simplify your site management with a secure, centralized dashboard — all with just a few clicks.
Coupon Code: BF2023
Black Friday Deals: $50 Discount on Annual Membership: $149/yr FOR LIFE
Offer Validity: From 1st November to 1st December
Snov.io is your go-to solution for email outreach and sales automation. This all-in-one platform offers email finding, verification, drip campaigns, deliverability features, a free sales CRM, as well as 5,000+ apps. Integrations – all budget-friendly and user-centered. Snov.io's brilliant support team helps to use the platform to your best advantage.
Coupon Code: BLACKFRIDAY23
Black Friday Deals: All premium plans in half only for Black Friday season.
Offer Validity: From 20th November to 1st December
SalesBlink is an AI-powered cold email outreach solution using which you can search for prospects, put your cold email sequences on autopilot, view stats and reports for opens, clicks, replies and more effortlessly.
Black Friday Deals: 50% off on Scale and Business Plans for next 1 year for both Yearly and Monthly Plans
Offer Validity: From 1st November to 31st December
MageComp is build by a renowned team and offers various Magento extensions and solutions for E-commerce businesses. From marketing and promotions to user experience and store management, their extensions aim to address different pain points that online businesses may encounter. Apart from Magento Extensions, MageComp also offers Shopify Apps, Mobile Apps and SEO Services.
Coupon Code: BFCM2023
Black Friday Deals: 20% OFF on All Magento 2 Extensions
Offer Validity: From 20th of November to 5th of December
As an omnichannel shared inbox, ControlHippo helps companies handle customer communications on a variety of platforms, including Facebook Messenger, Instagram, WhatsApp, Telegram, and more, all from a single dashboard. This platform facilitates seamless teamwork, ensuring consistent and effective customer service and engagement through multiple channels.
Coupon Code: BF20
Black Friday Deals: 20% Off on All Plans
Offer Validity: From 1st of November to 30th of November
AroundDeal is the leading platform for sales and marketing intelligence and automation, which is built on a comprehensive global business database containing over 120 million contacts and company information.
Coupon Code: BF2023SALE
Black Friday Deals: Up to 60% off
Offer Validity: 21th of November to 1st of December
Reply is the ultimate AI-powered sales engagement platform that helps sales teams find new leads, engage them via multiple channels, and create endless opportunities at scale. From building targeted prospect lists with its 140 million+ contact database to crafting personalized emails and multichannel sequences with AI, Reply automates the entire sales process, from finding clients to closing deals.
Coupon Code: HOLIDAY2023
Black Friday Deals: Get 75% off all annual Reply plans (first 4 months) + 25% off any add-ons.
Offer Validity: Until 12th of December
Recooty is an AI-powered hiring software, trusted by over 15,000 companies worldwide. It’s designed to make hiring easy, fast, and efficient, featuring job distribution, AI candidate matching & summaries, career page customization, streamlined interviews, communication tools, email templates, hiring analytics, and more.
Coupon Code: BLACKFRIDAY
Black Friday Deals: Get 40% off on Recooty plans – limited-time offer.
Offer Validity: Until 10th of December
Marketing Tools
With FS Poster, users can connect your WordPress site to their social media accounts and automatically post your content on your schedule. It enables individuals, agencies, social media managers, and small businesses to maximize their marketing efforts by providing data-oriented insights.
Black Friday Deals: 30% OFF for the lifetime.
Offer Validity: From 20th November to 2nd December
Planly is a social media scheduler that helps you plan and schedule your posts on TikTok, Instagram, Threads, Twitter, Pinterest, LinkedIn, Facebook, Mastodon, and Pinterest. It is the most user-friendly planner on the market, with a wide range of features that make it easy to use.
Black Friday Deals: 40% off on all monthly plans, 60% off on annual plans
Offer Validity: From November 25th to December 2nd
SocialBee streamlines social media management, merging content creation, scheduling, and posting across major platforms in one place.
Eliminate the hassle of manual posting and save time with SocialBee's standout features. Leverage AI to generate captivating captions and images, or let Copilot, your AI social media manager, create a personalized social media strategy based on your input.
Benefit from, team collaboration features, comprehensive analytics, and a unified social media inbox, along with helpful integrations like Canva, Unsplash, Zapier and more.
Black Friday Deals: Save a whopping 70% on your SocialBee plan by using the coupon code at checkout.
Use coupon code SOCIALBEEBF23
Offer Validity: From 24th November to 27th November to get the deal
Storydoc is an innovative AI presentation maker designed for effective business storytelling. It allows businesses to effortlessly create interactive decks that significantly boost engagement. By transitioning from static PowerPoints or PDFs to interactive multimedia presentations, businesses can bring their narratives to life and make them more memorable and more persuasive. Storydoc's AI-driven platform automates slide design and integrates seamlessly with CRM, calendar, and other essential tools, ensuring presentations aren't just visually appealing but also actionable.
Black Friday Deals: 30% off all plans
Offer Validity: From 23th November to 26th November
Narrato is an AI-powered platform designed to enhance content creation and marketing efforts. Equipped with a wide array of AI and automation tools, Narrato offers a seamless and collaborative workspace for creating high-quality content. It goes beyond being just another AI content generation tool, providing a comprehensive solution for ideation, creation, collaboration, and publishing. By harnessing the power of AI and automation, Narrato significantly accelerates content production, saving valuable time and resources. Coupon Code: BFCM23NRT
Black Friday Deals: 30% off for your first year on Narrato Workspace.
Offer Validity: From 19th November to 3rd December
Plerdy is an all-in-one website analysis tool designed for Conversion Rate Optimization (CRO) & SEO. It allows businesses to track, analyze, and convert visitors into buyers with AI assistance. Features include UX analytics, e-commerce insights, AI-powered reports, and heatmap capabilities. Coupon Code: plerdyBF2023
Black Friday Deals: Get 50% OFF on annual plans
Offer Validity: From 24nd November to 1st December
If you want to get your customers to promote your business, you must implement a referral program. This year, get 20% off of OSI Affiliate Software for Black Friday and Cyber Monday!
Black Friday Deals: This year, get 20% off of OSI Affiliate Software for Black Friday and Cyber Monday!
Offer Validity: From 13th November to 1st December
ContentStudio is the leading social media management tool for agencies, brands, and marketers. With ContentStudio, you can easily manage all of your social media channels in one place. Our simple yet powerful tool will help you get more done in less time.
Here's a quick overview of some of the things you can do with ContentStudio:
1: Schedule and publish posts across all of your social channels with just a few clicks
2: Build custom content calendars to stay organized and on track
3: Get real-time insights and analytics so you can see what's working and adjust your strategy accordingly
4: Generate more leads and drive more sales with our easy-to-use tools
Black Friday 67% Off Agency Max Plan | 30% Off All Regular Plans
Offer Validity: From 1st November to 30th November
Warmy is a tool designed to raise email reputation and avoid the spam folder. It offers full automation for warming up mailboxes, provides clear progress monitoring, and ensures perfect email activity. The platform has helped over 2,500 businesses, marketers, and entrepreneurs, saving them time and generating more transactions.
Black Friday Deals: 50% OFF on Annual subscription // pay for one year get 2 years
Offer Validity: From 10th November to 10th December
GetGenie AI — the most advanced WordPress AI tool for SEO-optimised content & copywriting. It has 30+ ready-made templates and amazing use cases like SEO Keyword Analysis, SERP Competitor Analysis, On Page Optimization, Meta Description, Content Scoring, Blog Outline Creator, Blog Title Writer, Blog Article Assistant, Product Descriptions, Sales Copywriter, and many more.
Black Friday Deals: Enjoy up to 40% discount on GetGenie AI this Black Friday and increase your efficiency in writing SEO-optimized content on your WordPress website.
Offer Validity: From 22th November to 5th December
Mailmodo is a complete email marketing software that helps marketers create app-like experiences in email without coding.
Mailmodo helps businesses build and scale their email automation engine with an intuitive visual builder that has drag-and-drop workflows to automate time-based drip series. They make checking responsiveness for different devices easy and have an in-built open rate suggestions feature to fix errors in an email before sending it.
Black Friday Deals: 20% off on annual subscription plans*.
Offer Validity: From 25th November to 30th December
SmartReach.io is a sales engagement platform that helps you reach prospects across multiple channels, including email, LinkedIn, WhatsApp, SMS, and calls. It also has a shared inbox for team collaboration, AI content recommendations, and integrations with popular CRM and marketing automation platforms. This makes it easy to send personalized outreach messages, track progress, and streamline your workflow so you can focus on selling. Whether you want to grow your brand, find new customers, or keep existing ones happy.
Coupon Code: SMARTREACH20BF2023
Black Friday Deals: 20% Off on All Annual Plans for the First Year.
Offer Validity: From 1st November to 3rd December
Scalenut is an AI SEO tool that can help you plan, create, optimize, and monitor your content – all under one tab. If you’re aiming to rank higher, produce content at scale, and increase your website traffic in 2024 and beyond, this is the right time to seize the tool at a big discounted price.
Black Friday Deals: 60% Lifetime Discount: 60% off on Scalenut’s annual plans.
Offer Validity: From 21st November to 1st December
AdSpyder is a SAAS-based ad intelligence tool that provides analytical insights into your rival’s digital advertising strategy. It lets you monitor advertisements across multiple platforms with super-advanced features like the Google ad spy tool, offering unparalleled insights with demographics, CTAs, landing page analysis, URL/domain analysis, paid keyword analysis, and soon coming up with AI-integrated ad generation.
Coupon Code: ADBF75
Black Friday Deals: 75% OFF on Annual Plans
Offer Validity: From 15th November to 15th December
VYPER lets you to create giveaways, contests, referral, and loyalty programs that will encourage people to engage with your brand. You can create stunning campaigns and landing pages that use gamification to generate leads and customers.
Black Friday Deals: Get 50% Off
Offer Validity: From 1st November to 30th November
If you are looking for a user-friendly tool for media monitoring, Brand24 is definitely worth trying. Not only will you receive a summary of the media coverage, but also you’ll get access to some analytics regarding your brand health, such as sentiment analysis, reach, AVE calculations, and many more.
Black Friday Deals: Get 50% Off
Offer Validity: From 20th November to 27th November
EngageBay is an integrated all-in-one marketing, sales and support platform with a free CRM built for startups and growing companies.
Black Friday Deals: Get 40% off lifetime on all first-time purchases across all plans
Offer Validity: From 20th November to 27th November
Smartsupp offers everything you need to grow your online sales: AI, LeadGen chatbots, live chat, and much more you can use to engage your visitors at the right time. And convert them into loyal customers in no time. Smartsupp is one of the leading and most trusted chat and chatbot solutions in the world, currently boosting over 100,000 webshops and websites.
Black Friday Deals: Get special Black Friday deal – 50% off for Standard package for all new and Free customers!
Offer Validity: From 20th November to 28th November
PushEngage - the best push notification software! It's the go-to choice for business owners, marketers, and web developers who want to boost revenue, engage users, and have fun doing it!
Black Friday Deals: Up to 60% OFF!
Offer Validity: From 20th November to 24th November
FindThatLead is an all-in-one lead generation tool that allows you to contact people, local businesses and companies in a given industry. The platform provides you with contact information from public sources with its search and prospecting tools and helps you run email campaigns to contact leads – all in one tool.
Coupon Code: BF2023
Black Friday Deals: 50% OFF on all of our plans using our promo code
Offer Validity: From 20th November to 3rd December
SendBuzz is a multi-channel sales engagement platform to run scalable and revenue generating cold outreach campaigns. Add your prospects and personalize your sequences to gain the most effective results. Sync your data with your CRM solution and achieve maximum deliverability for your campaigns.
Black Friday Deals: Up to 40% off
Offer Validity: From 15th November to 30th November
Script-to-video conversion with AI voices, footage, and music.
Blog Post to Video transformation for improved SEO.
Long-form video to Social Media Clip extraction.
Automatic Captioning for better reach on social media.
Coupon Code: BFCM40GB
Black Friday Deals: 40% off Annual Standard, Premium & Team Plans
Offer Validity: From 20th November to 30th November
TemplateMonster is a renowned digital marketplace offering a wide range of premium and free products for all web projects and needs.
The good news: during November, you can get up to 50% off on website templates and services.
Black Friday Deals: Up to 50% off on various themes and services for WordPress
Offer Validity: From 1st of November to 30th of November
With the MonsterONE subscription service, users pay a one-time fee and gain instant access to a huge library of assets, including website templates for different platforms and industries, graphics, presentation templates, audio and video assets, etc.
And now, for November, you can enjoy a whopping $310 discount on the MonsterONE Lifetime Plan.
Black Friday Deals: 310$ off on the lifetime subscription plan
Offer Validity: Until the end of November
Sender is a marketing automation platform that offers everything you need to create successful email and SMS campaigns. With detailed analytics and newsletter heatmap, you can track performance in real-time and make data-driven decisions to improve your campaigns. You can also attract quality leads with high-converting popups and design professional newsletters using its drag-and-drop email builder and responsive templates.
For the Black Friday period of 2023, Sender offers 20% off on all plans.
Promo Code: PARTNER20
Black Friday Deals: 20% off on ALL plans
Offer Validity: Until 27th of November
Astra is a lightweight WordPress theme ideal for building any type of website. With over 1.6 million users, Astra is the most popular theme in the world. It offers an ever-growing library of pre-built Starter Templates created with your favorite page builders and all the tools you need to create amazing websites.
Astra Pro comes with addons like custom layouts, mega menus, sticky headers and advanced benefits like priority support.
Black Friday Deals: Up to 50% off
Offer Validity: November 20-30th
Spectra Pro is an innovative visual website builder that integrates seamlessly into the WordPress block editor. It adds smart new blocks, block patterns, wireframes, readymade templates and more tools to the block editor.
Spectra Pro also includes a popup builder, modal builder and a loop builder to help build engagement. It’s a complete website builder with all the tools you need!
Black Friday Deals: Up to 50% off
Offer Validity: From November 20th to November 30th
Presto Player is a feature-rich video player built for WordPress websites. Engage visitors with muted autoplay video, add a call to action, include an overlay image, track performance and more with Presto Player.
You can play videos that are either hosted on your site or from popular video hosting platforms, including YouTube and BunnyNet.
Black Friday Deals: Up to 50% off
Offer Validity: From November 20th to November 30th
SureCart is a powerful eCommerce platform that can be set up in a matter of minutes. It does everything WooCommerce does, only better. Build checkout forms visually using an easy-to-use drag and drop form builder and do more using highly customizable tools and features.
Incorporate one-time payments, recurring subscriptions, and other payment types too!
Black Friday Deals: Up to 50% off
Offer Validity: From 20th of November to 30th of November
POWR has an extensive app plugin library of over 60 profit-generating and customer support tools such as Form Builder, Popup, Live Chat, and Social Feed.
These plugins increase leads and conversions for any new site visitors, plus other apps that support your customers to build trust and keep a handle on customer retention.
Black Friday Deals: 30% off any POWR app for 1 year or 50% off top 4 Black Friday sales plugins.
Offer Validity: Until 29th of November
Survicate is an effortless survey tool that allows you to collect continuous customer feedback via email, web, in-product, and mobile apps.
This Black Friday, get to know your customers better. Grab a yearly plan with the secret code "Feedback is the new black" & get 1 additional month on us!
Coupon Code: "Feedback is the new black"
Black Friday Deals: One month free
Offer Validity: From 24th of November to 30th of November
Project Management Tools
Apploye offers the perfect combination of time tracking, and employee monitoring capabilities. It simplifies the management of remote, and in-house teams, resulting in reduced time wastage and increased employee productivity. Coupon Code: apploye-15
Black Friday Deals: Apploye offers 15% lifetime discount on all plans, whether you opt for monthly or annual subscriptions.
Offer Validity: 20th November 2023 to 30th November 2023
2. Retable
Retable is a cloud-based all-in-one data management platform that combines the simplicity of a spreadsheet with the complexity of a database, allowing users to create, customize, and collaborate on databases for a wide range of applications. With features like grid, calendar, card, map, form, list and Kanban views, as well as integration options, Retable offers a versatile and user-friendly solution for managing projects, tasks, data, and content, making it a popular choice for both individuals and businesses looking for a flexible and collaborative database management tool.
Coupon Code: RTBLBF50
Black Friday Deals: 50% discount on annual and monthly plans
Offer Validity: 15th October to 31th December
StatusGator is a status monitoring software that gives your team a unified status page showing the status of all of your cloud vendors, hosted applications, services, websites, and more.
Coupon Code: BLACKFRIDAY2023
Black Friday Deals: StatusGator offers a 20% discount on monthly and yearly starter plans.
Offer Validity: 11th of November to 12th of December
Business tools
The world's best conversion optimization toolkit! OptinMonster is the top-notch choice for savvy marketers and business owners looking to skyrocket sales, conversions, and engagement.
Black Friday Deals: Up to 62% OFF No promo code is required.
Offer Validity: 20th November 2023 to 24th November 2023
Cloudways is a cloud-based managed hosting service that supports providers including Google Cloud, AWS, and DigitalOcean. Cloud hosting servers provided by Cloudways are fast and reliable. It provides affordable pricing plans starting from $11 per month.
Coupon Code: BFCM4040
Black Friday Deals: 40% OFF for 4 Months on all hosting plans + 40 Free Migration
Offer Validity: 13th of November to 1st of December
Document360 is an AI-powered knowledge base platform with an AI Concierge named Eddy, offering advanced search capabilities using natural language processing. It's ideal for creating self-service resources like user guides, wikis, FAQs, and manuals. Key features include a rich text editor, version control, custom branding, multi-language support, and analytics. It supports private hosting and API documentation and integrates with platforms like Intercom, Teams, Slack, Freshdesk, Zendesk, and Zapier.
Coupon Code: BLACKFRIDAY2023
Black Friday Deals: Save up to 50% on all annual plans.
Offer Validity: 6th Nov - 8th Dec 2023
Fomo is a Just-In-Time notification software for e-commerce stores that enhances credibility, trust, and sales for businesses by displaying real-time customer interactions on their websites. It offers a "healthy dose" of social proof through two primary features: live social proof notifications that can be placed anywhere on a site and push notifications that help you re-engage your almost customers again.
Black Friday Deals: For annual offers, Fomo offers a 33% discount and an extended 30-day trial period, saving you four months on your subscription. You save $1996. Alternatively, for any of the monthly plans, you can receive a 16.67% discount on your subscription for the entire year. You save $998.
Offer Validity: 1st of November to 30th of November
Serpstat is the go-to platform to speed up search marketing goals achievement.
The platform's innovative features like keyword trends analysis, SERP crawling, and white label reporting set it apart by providing trending search queries, detailed search volume analysis, and branded, customizable reports. Serpstat's integration-friendly API and local SEO tools assist in automating and optimizing search marketing workflows, ensuring marketers can swiftly respond to changes in search trends and market dynamics.
Black Friday Deals: Discounts starting from $45 per month
Offer Validity: Until Christmas (25th of December)
Cyber Security Tools
1. Internxt
Internxt is a cloud storage platform that secures your files, photos, and documents through end-to-end encryption and zero-knowledge privacy. It offers safe storage, easy management, and valuable digital tools, making it your trusted partner for data privacy and security. Your peace of mind is just a click away with Internxt.
Black Friday Deals: 91% off on all annual plans.
Offer Validity: 11th November 2023 to 30th November 2023
Beagle Security is an automated AI penetration testing platform (DAST) that helps you identify vulnerabilities in your web applications, APIs & GraphQL endpoints and remediate them with actionable insights before hackers harm you in any manner.
Beagle Security allows you to transform your application security process by building automated workflows with your CI/CD tools, bug tracking tools and communication apps.
Coupon Code: 30% off all annual plans
Black Friday Deals: BFCM2023
Offer Validity: 24th of November to 27th of November
Bottom line
Black Friday and Cyber Monday are the biggest shopping events you can join as a SaaS company. Customers are desperately looking for the best Black Friday deals to save money. This gives you a great opportunity to increase your sales, acquire new customers, and collect data.
If you are interested in getting your SaaS Black Friday deal included in the article, please fill out this form .
Don’t take Black Friday and Cyber Monday SaaS opportunities for granted. These are the days that your company and team will always remember and refer to. Make sure everything is on the palace with the right messaging, targeting, and proper offers. Prepare deals specific for Black Friday and Cyber Monday for SaaS companies.
Once the campaign is over, track and report the results and compare them to your set goals. Analyze how to better optimize your campaign in the next year.
Now you have all to get started.
