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Dec 23, 2022

10 Best appointment scheduling apps for small business in 2023

Emin Alizada Author

Running a business, conducting day-to-day tasks as a small business owner is already pressing. But, when you add the complexities of making appointments, creating schedules and managing bookings, it completely becomes a challenge.

As a small business owner, time is your most valuable asset. You need to think about new ideas and ways to offer the best experience to your customer, not lose time in making appointments that the customer doesn’t even show up to. But what to do, customer is king and you should please your customers.

What you can do, without losing time and your customer, is using an appointment scheduling app for your small business. Today, we will talk about top appointment scheduling apps for small businesses that can save you a lot of time and gain your business customers.

10 Appointment scheduling apps for small businesses

There are a lot of benefits of online appointment scheduling for small businesses. Check out the list to know the best appointment scheduling software for small businesses.

1. Booknetic

2. Calendly

3. Appointy

4. Hubspot

5. Doodle

6. Square appointments

7. Setmore


9. Wix Bookings

10. Acuity


If you already own a WordPress-based website, you may not need to get an individual app for managing your appointments online. Booknetic, a versatile and fully automated WordPress appointment booking plugin, adds a refined and sleek-looking online booking system to your website.

The main benefit of using a WordPress site and its integrated plugins in your small business is its great ecosystem and supportive community. Using other plugins available on WordPress, you can customize your website according to your evolving business and its special needs.

Despite only being available on the web, Booknetic gives you all of the features you need to manage your business efficiently. If you want to learn how Booknetic can help you streamline and grow your business, the best way is to see it firsthand. See it with your own eyes and try Booknetic now!

What it offers:

  • Lifetime license
  • Responsive design to fit all sizes of screens
  • Embedded workflow automation
  • Multi payment feature with PayPal, Stripe, Mollie, Razorpay, WooCommerce,
  • Multi booking and custom durations
  • Waiting list support
  • Conversion tracking for appointment bookings
  • Whatsapp, Telegram, email and SMS reminders
  • Detailed business and employee metrics
  • Webhooks and Zapier integration
  • Recurring appointments and group sessions
  • Customer profiles and panels
  • Google Calendar and Zoom integration

Price: $79 for lifetime license


Calendly is a leader in the scheduling app sector and has successfully provided services for many years. The main selling point of this product is its utmost flexibility which allows you to schedule meetings with customers, employees and suppliers from one place. You can even set up webinars and team meetings using Calendly.

You can also block any time you may not want to work with just a click. It integrates with many online calendars such as Google Calendar, Outlook and iCloud Calendar so you are always up to date about your business and schedules.

Despite its wide range of options to customize your business, the free version offers limited functionality. So, it is great for testing, but for anything advanced, you will need to get the paid versions.

What it offers:

  • Availability options
  • Team scheduling
  • Workflows and embedded scheduling option
  • Integration and syncing with major Calendars
  • Online meeting polls for easy decision-making
  • In-depth analytics
  • Mobile app to manage on the go
  • PayPal and Stripe payment gateways

Price: $10/month for essentials, $15/month for professional and $20/month for teams plan


Appointy is specifically designed to be an appointment scheduling app for small businesses. As an owner, you can start using it for free, starting today. Unlike many other competitors, Appointy allows 1000 Zapier integrations to fully customize and automate your workflow.

As a unique feature, Appointly lets you accept bookings directly from your Facebook page. It is extremely convenient for customers and it gives a huge competitive advantage to your business. Using the free plan, you can get up to 100 appointments per month.

However, it is not all roses. Appointy provides some features completely free but doesn’t let you close to other important features that can be helpful. Also, it is relatively expensive compared to other players in the market.

What it offers:

  • Free subdomain if you don’t have a website
  • Facebook appointment scheduling
  • Staff level regulations
  • Interval booking options
  • Recurring bookings
  • Detail oriented analytics
  • Pre-payments and last minute promotion support
  • Sms and email notifications
  • Dedicated mobile app

Price: Free, $29.99 for Growth, $59.99 for Professional plan


HubSpot is a fully-fledged business management and CRM platform. Keep in mind that this option is not just for scheduling appointments. The tools and features that come included with this platform can be employed across all your business. The scheduler functionality is just one small part of a bigger product.

HubSpot is a full package and you can manage all of your business processes starting from operations, marketing and sales to customer relationship management and customer support. It might be a life-saver if you want to connect and manage all your business from one place, but you will have to give up on customization and your freedom. Which takes us to the drawbacks of this product.

HubSpot is a robust, but expensive product. You can get enterprise subscriptions for other options listed in this blog for HubSpot’s professional package. HubSpot also locks you into one platform and you become dependent on it to manage all your business, which can be a negative if you want to have some breathing space when managing your business operations.

What it offers:

  • Email tracking & notifications
  • Shared inbox and documents
  • Meeting scheduling and reporting dashboard
  • Advanced Facebook Messenger integration
  • HubSpot mobile app
  • Marketing events and Email reply tracking
  • Slack integration and email health reporting
  • 1-to-1 email and user management
  • Custom user permissions

Price: $1780/month for Professional plan


Even though it isn’t among free appointment scheduling apps for small businesses, Doodle can be quite beneficial for your business. With this versatile tool, you can manage schedules with ease. Thanks to its advanced polls, creating meetings and scheduling calls is extremely easy.

Doodle lets you add a widget to your website so customers can book their appointments themselves. It also has automatic reminder support to make sure that no-shows are minimized. It syncs with popular tools like Zoom, Google Calendar, Outlook, Teams and Office programs. You can also automate workflows with its Zapier integration.

However, Doodle comes short in comparison with other appointment scheduling apps. For example, you can’t schedule recurring appointments which can turn into trouble after a few times. Users have also reported that the customer service of Doodle is slow and sometimes unhelpful. It can also be a time-consuming process to learn and use this tool.

What it offers:

  • Unlimited group calls and meetings
  • 1:1 meetings
  • Teams, Webex and Zoom video conferencing support
  • Two-way calendar sync
  • Zapier connection and workflow automation
  • Customizable booking page

Price: $6.95/month for professional, $8.95 for team plan

Square Appointments

As one of the biggest payment platforms in the world, Square also offers an appointment scheduling app for small businesses. Square has a lot of experience in payment processing and truly understands the needs of a booking-based business. Thanks to this experience, they provide the most important features in their app.

With Square Appointments, you can start and manage a booking-based business from the ground. You can create a free website, accept bookings, send automated email and text reminders, accept bookings, cancellation and no-show fees and see it all synced up on your calendar.

For the business management side, you can manage your employees, see how they are performing, what their schedules are and how much they will make from their services and even manage how the tips will be split between the staff.

The major downside of this option is the payment processing part. Square Appointments locks you into only one payment gateway and charges you extra for each transaction you make. Although the free option is quite comprehensive, if you want to go beyond, you will have to pay more in comparison.

What it offers:

  • A free website and integration
  • Smart assistant to automate customer interactions
  • Automated email and text reminders
  • Mobile app
  • Time zone conversion
  • Cancellation and no-show fees
  • Extensive payment options
  • Payroll integration for wage automation
  • Multiple location support
  • Google Calendar synchronization

Price: Free, $29/month for Plus and $69/month for Premium plan


Setmore is a free appointment scheduling app for small businesses. It offers all of the core functions a business might need completely free. You can start and grow your business up to a certain point, after that Setmore’s feature-rich premium plans will help streamline your business and grow exponentially.

With the free plan, you get an online booking page, unlimited appointments, free email reminders and a booking calendar for self-booking on the customer's side. You can integrate your social media accounts and display different reviews that your customers made. In the paid versions, you also get recurring appointments and customized reminders.

Unlike many other competitors, Setmore doesn’t support 2-way calendar synchronization in the free plan. It also locks you into the Square payment gateway if you are not willing to pay. Even if you are willing to pay and registered for the pro plan, you can’t get more than two users. Some users have also complained about the quality of its customer support.

What it offers:

  • Unlimited bookings
  • Class and staff bookings
  • Online booking for customers
  • Email and SMS reminders
  • Booking directly from Instagram & Facebook pages
  • Square, PayPal and Stripe payment gateways
  • Mobile app
  • Workflow automation with Zapier
  • Wide array of integrations

Price: Free, $12 per user per month for Premium, $9 per user per month for Pro plan is an affordable appointment scheduling app for small businesses. It offers most of the features of other services at an affordable price. This option has a beautiful design that you can easily customize to fit your web page.

With its primary focus on the education sector is in the “Top 100 Software Products” listing on g2. This tool allows you to easily accept online bookings, keep them on hold and send confirmation emails. You can also set up automatic reminders and follow-up emails and increase your customer retention. It also integrates with Zapier to automate other workflows.

However, falls short on features. For example, it doesn’t provide you with analytics and reports about your business, doesn’t provide multiple location support and there is no mobile app to manage it while you are away. It should also be noted that many of the useful features are locked behind a monthly subscription

What it offers:

  • Online booking
  • Customizable design and booking forms
  • Enhanced appointment management with hold features
  • Choosing among different appointment types
  • Flexible appointment intervals
  • Time zone conversion
  • Calendar synchronization
  • Zoom, Google Meets and Teams support

Price: Free, $10/month for advanced features

Wix Bookings

Wix Bookings is among the top appointment scheduling apps for small businesses. It is developed by the popular web hosting company, Wix. This app provides many useful features with a sleek design. It is also developing really fast with new features being added constantly.

The tool allows your customer to book appointments and services you offer on their phones thanks to its mobile app. You can accept payments via PayPal and Stripe alongside the default Wix Payments system. Thanks to its broad features and support in your overall business management, it will be a good companion for you.

Wix ecosystem allows you to manage most of the important parts of your business within one place, which can save time and let you focus on more important stuff. You can also customer relations thanks to the free tools offered by Wix Bookings.

The main downside is your dependency on the Wix platform, just like HubSpot. You are entirely dependent on Wix to provide all your hosting, website and other needs and you cannot buy the scheduling software separately. The price is also a little bit on the higher spectrum compared to others.

What it offers:

  • Online booking and 1:1 appointments
  • Calendar management from the Wix dashboard
  • Membership tiers and packages
  • Wix Payments, PayPal, Stripe, Alipay payment gateways
  • Member profiles, bookings history, payment status, notes support
  • SMS and email reminders
  • Mobile app for customers to use and book services
  • Detailed analytics

Price: $17/month for Business Basic, $25/month for Business Unlimited plan

Acuity Scheduling

Acuity is one of the top appointment scheduling apps for small businesses. It comes with a plethora of features. With its mobile app, it's easy to manage all the bookings and schedules from one place.

Just like others on this list, Acuity accomplishes the core tasks like scheduling and integrating into the calendar. Unlike others on this list, Acuity offers more options for calendar integration with support for iCloud calendar, Google Calendar, Outlook and Microsoft 365. You can also easily manage invoices and taxes thanks to its integration with bookkeeping platforms.

You can manage multiple locations, staff and user profiles from one place. Acuity offers a lot of choices to you in every feature and doesn’t lock you into one option for managing your business. You can accept payments through PayPal, Stripe or Square. You can make your meetings on Google Meet, Zoom or GoToMeeting, again on your own choice.

However, Acuity has some drawbacks that we should mention. First of all, it doesn’t come with many features like SMS support. Secondly, it doesn’t have a mobile app so you lose a huge portion of your user base. Last, but not least, if you are not going with the most expensive plan, you and your customers will see a “Powered by” text at the corner of the booking page.

What it offers:

  • Online booking
  • Multiple booking and location support
  • Calendar integration
  • Google Meet, Zoom and GoToMeeting support
  • PayPal, Stripe and Square support
  • Reminders and follow-up emails
  • Time zone conversion
  • Bookkeeping and tax automation

Price: $23 for Growing and $45 for Powerhouse plan

Bottom Line

If you are a small business owner just starting your business, you should minimize time spent on many tasks. Appointment scheduling and booking are perhaps at the top of the list of productivity tools for small business that you need to invest in. Thanks to appointment scheduling apps for small businesses you will not lose time on daily scheduling.

If you host your website on WordPress, Booknetic is the best. From a price point, you only pay for a single time and get lifetime access.

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