The pandemic outbreak in 2020 and the subsequent lockdowns were the final indications that a powerful domain name was crucial to the survival of any organization. And sure enough, only startups with viable online identities thrived.
Given that the internet is potentially the most crucial source of knowledge in today's society, every company must secure a space in its repository by registering a domain name.
But simply securing space is insufficient. You'll also need a solid domain name since it will make it much easier for visitors to locate your website.
And to secure a powerful domain name, you must first understand the critical standards the ideal domain name must meet if it’d drive substantial traffic to your company's website.
Therefore, while looking for a solid domain name, you should look for domains that exhibit the characteristics outlined below. These characteristics will assist you in getting the best out of your business’s domain name.
4 Ways to Find a Powerful Domain Name for Your Business
1. Utilize Brandable Domain Names
The single most important benefit your domain name could have is its brandability. This is because 90% of your customers' choosing a brandable name is made unconsciously, and 77% of consumers choose a product simply because of its brand.
Brandable domain names are unique, distinctive, appealing, and can scale with your business. In most cases, these domain names are devoid of keywords that reveal the core business or sector. They're like a clean canvas for every entrepreneur striving to define their company's brand.
Obtaining a brandable domain name, such as Google, YouTube, or Apple, is critical since it will attract customers and compel them to figure out your business and its services. And one of the best means of acquiring these names is visiting a reputable business name generator.
2. Keep Your Domain Names Short
When it comes to choosing a powerful domain name, keeping it simple, short, and sweet is the best strategy. And that’s because the strategy makes sure your domain name is easy to speak, memorize, and find on the web, which are critical elements of a great domain name.
The human memory has a working-memory buffer, meaning that our mind has a limit on the total characters it can accurately recall. The standard model has a range of 3 to 5 characters, with a maximum range of 10 to 12 characters. Above that point, our ability to recall begins to deteriorate.
Consequently, domains with long or complicated names can be harder to recall and are commonly mistyped by customers when searching online.
3. Seek Top-Level Domains
Websites with a top-level domain (TLD) always carry the '.com,' '.org,' and '.net’ extensions. And despite the fact that the internet has evolved significantly, TLDs such as .com and .org continue to dominate the scene.
A simple study by Domain Name Association showed that even though newer extensions grew by 145% between 2016 and 2017, none could replace .com's supremacy. Therefore, pay special attention to getting your brand a .com domain.
The one disadvantage is that .com, as well as other TLDs, are often quite costly in the secondary market. An alternative could be a country-code suffix like .co .uk or settle with fast-growing extensions like .io and .co.
4. When Using Keywords, Exercise Caution
Incorporating keywords into your domain name is an efficient approach for communicating your brand to clients by notifying them of the unique services you offer.
However, domains like chair.com, Generalmotors.com, and Hotel.com are SEO-friendly and easily remembered, they are hard to brand, are not adaptable, and risk appearing common.
Start Your Search
Choosing the perfect domain name for your business will be challenging, but it must be done. And while you’re at it, ensure you:
- Avoid misspelling words.
- Avoid the use of numerals.
- Avoid the use of hyphens and underscores.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.