If you're planning to launch a car dealership or vehicle listing site that helps drive real sales, picking the right automotive WordPress theme is a smart place to start.
How to build a car dealer website Running a dealership means keeping track of inventory, customer questions, financing requests, and everyday operations all at once. A well-organized website can take some of that load off by giving buyers an easy way to browse vehicles, compare options, and reach out without all the extra back-and-forth.
WordPress makes it much easier to create a professional dealership website without taking on the cost and complexity of a fully custom build. And while the right theme shapes the overall experience, the right booking system matters too. If you offer test drives, consultations, or service appointments, Booknetic can help you accept bookings online and automate the process inside WordPress.
The right car dealer automotive WordPress theme can make a real difference in how you showcase inventory and handle incoming leads. Many of these themes come with tools for vehicle listings, customer communication, and eCommerce support. Some also allow front-end submissions, which is useful if you want visitors or partners to add vehicle listings directly to your site.
Keep reading to find a car dealer WordPress theme that fits your dealership's goals, workflow, and budget.
Best car dealer WordPress themes for automotive websites The themes below are built to help you launch a feature-rich car dealer website faster, with tools for listings, lead capture, and day-to-day dealership operations.
1. Motors
Developed by StyleMixThemes, Motors is a car dealer WordPress theme built for dealerships, car rental businesses, and auto parts stores. Its drag-and-drop builder makes it simpler to organize pages and place key site elements where they make the most sense.
It supports detailed vehicle presentations, including photos, videos, technical specifications, location details, and contact information. You can also attach PDF brochures to listings and use a loan calculator alongside its inventory management tools.
The theme comes with multiple prebuilt demos for car dealerships and classified listings, plus one-click import to speed up setup. Customization options include logos, sidebar shop elements, typography settings, color controls, and editable banners to help you match your brand.
Its SEO-friendly structure and social media support can also help improve visibility and bring more traffic to your website over time.
Features:
Pros:
Cons:
Regular updates can mean ongoing maintenance
Reliance on third-party plugins
Can feel like a lot for beginners who are new to WordPress
Price: Motors is listed at $79 and, like many premium car dealer automotive WordPress themes on Envato, includes six months of support plus future updates. For dealerships handling several automotive workflows, that may be a reasonable investment.
Our opinion: Motors covers a wide range of automotive use cases, which makes it a strong fit for businesses that need more than a simple brochure site. There is a learning curve, but the depth of features and customization makes it a solid option for more complex dealership websites.
2. AutoMotive
Developed by Gorilla Themes, AutoMotive is a car dealer WordPress theme designed to help dealerships put together polished websites quickly. Its live customizer makes it easy to adjust colors, backgrounds, and navigation styling without much hassle.
Its Inventory File Scheduler supports batch imports through CSV or XML, which can be especially helpful when moving from another theme or importing stock from spreadsheets. The VIN Decoder is another standout feature: enter a vehicle VIN, and the related vehicle data can be added automatically to listing pages.
The theme also includes a comparison feature for up to three vehicles, so users can review specs side by side and save favorites. User registration is available too, which can support a multi-vendor setup. With PayPal integration, there is also a built-in route to monetization.
Features:
Vehicle listings
Payment calculator
Filtering options
Pros:
Cons:
Price: Depending on your needs, Car Dealer offers three pricing plans. The entry plan starts at $50 for core features on one website, while higher-tier access goes up to $100 for use on unlimited sites.
Our opinion: This theme looks like a capable choice for dealerships that want a professional site with stronger inventory tools. Its feature set is practical, though users with less WordPress experience may need a little time to get comfortable with setup and customization.
3. Car Dealer
Car Dealer includes many of the features buyers expect from a modern automotive website. It is designed for a wide range of businesses in the automotive sector and works with both WPBakery Page Builder and Elementor for layout customization.
With 14 prebuilt homepage layouts and a broad set of styling controls, the theme gives you plenty of room to shape the site around your brand. Options like multiple header and footer styles, top bar and sidebar settings, and color customization help create a more tailored look.
It also supports different feature layouts, which can be useful when building comparison pages and varied content formats. The inclusion of GIF pre-loaders is a more unusual design detail compared with many other car dealer automotive WordPress themes .
The theme includes six contact form styles and MailChimp integration for handling offers and finance-related inquiries by email. A brochure generator helps present vehicle details more efficiently, while end-user registration and paid car submission features can support listing contributions from users.
Features:
Advanced theme options
Dealer inquiry forms
MailChimp support
Vehicle review stamps
Pros:
Built specifically for car dealership websites
Inventory listing support
Flexible page building options
Cons:
Price: Car Dealer is priced at $89, which puts it slightly above the average range for many premium car dealer WordPress themes .
Our Opinion: Car Dealer is a feature-rich option for dealerships that want strong inventory presentation and customer interaction tools. It should work for both smaller and larger businesses, as long as they are comfortable using a more capable theme.
4. The Automobile
The Automobile is a responsive car dealer WordPress theme built for modern, content-heavy automotive websites. Its full-width slider header is meant to catch attention quickly and guide visitors toward a clear call to action.
The theme uses boxed feature areas and restrained imagery to leave more room for content. It also supports internal page integration for bringing blog posts and customer reviews onto the homepage. Gutenberg compatibility and fast loading are positioned as benefits for both usability and search visibility.
Features:
Pros:
Customization options
Responsive design
Cons:
Price: The Automobile Lite is a free car dealer WordPress theme that can work well for users on a limited budget. The Pro version is priced at $54 for those who want a more dynamic and feature-rich website.
Our Opinion: The Automobile is a sensible option for car enthusiasts or smaller automotive businesses that want a straightforward website. Its responsive design and ease of use are appealing, though teams with more advanced needs may eventually outgrow it.
5. AutoPro
AutoPro is presented as a fully responsive theme for minimalist, flexible car and vehicle dealership websites. It includes dealership-focused elements such as a loan calculator, finance prompts, and test drive features.
It comes with a set of showcase tools aimed at presenting vehicles more clearly. Layout options include full-width and boxed styles, along with 8 prebuilt homepages and 4 listing templates. WPBakery Page Builder and Revolution Slider add more design flexibility, while WooCommerce supports online shop functionality.
Administrators can enable or disable user registration depending on how they want the dealership site to work. Features such as purchase budget requests, additional information forms, Contact Form 7, social media links, and Google Maps are included to support communication.
Features:
Contact Form 7 integration
Boxed or full-width layout
Built on Twitter Bootstrap
Pros:
Cons:
Some customization may require coding skills
Depends on plugins for parts of its functionality
No high-resolution graphics included
Price: AutoPro is listed at $59 with customer support included. Based on the available description, it appears to offer fewer customization options than some other premium car dealer automotive WordPress themes .
Our Opinion: Before choosing this theme, it makes sense to look closely at compatibility with your existing tools, the quality of ongoing support, and how well it fits your dealership's long-term needs. User reviews and documentation are worth checking carefully here.
6. Auto Car
Auto Car offers multi-section homepage designs and ready-made layouts for car dealer and repair websites. Its homepage structure combines full-width and boxed visual sections with CTA buttons and sliders to create a more promotional feel.
The theme also supports booking for car repair appointments or consultations. Along with Google Maps and contact form integration, it lets you add social media buttons to the header and footer. Widget-ready sidebars can be used on blog pages for easier navigation and content organization.
Features:
Pros:
Cons:
Price: Auto Car includes both free and paid versions. The free theme covers core features such as calendar events and contact forms, while the Pro plan costs $39 and adds more design controls and post type options for unlimited websites.
Our Opinion: This theme has a clean, practical design and may work especially well for car repair businesses. The main tradeoff is that the free version is more limited in flexibility, support, and customization than the Pro version.
Wrap up After reviewing these car dealer WordPress themes, the next step is to match their strengths to your real business needs. Think about the size of your inventory, whether you need user submissions or booking functionality, and how much customization your team can realistically handle. Once those requirements are clear, choosing the right theme becomes much more straightforward.
